Basic Local SEO

$350/mo

For local businesses to establish online visibility with 5 targeted keywords and 2 additional citations created per month.

Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 5 Keywords
Keyword Group: Maximum of 1
Monthly Search Volume: Up to 1,000

KEY FEATURES:

  • Dashboard to track your campaign rankings. Includes the ability to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
  • Extensive pre-campaign site audit and keyword research, grouping, and mapping.
  • Extensive on-page optimization, which includes Google tools integration and testing, web copywriting (1 page, 350 words), and the optimization of up to 5 units of each of tags, headers, metadata, and URLs, among others.
  • Rich snippet recommendations including breadcrumbs.
  • Local Schema implementation, including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
  • Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
  • Reports: Site Assessment Report, On-Page Report, Local Optimization Report, and Monthly Executive Summary Report

MONTH 1: CAMPAIGN SETUP AND OPTIMIZATION

Account Research and Prep

  • Website Audit
  • Web Page Optimization (5 pages)
  • Keyword Research
  • Keyword Grouping
  • Keyword Mapping

Local Business Setup

  • Google My Business Creation
  • Yelp Listing Creation
  • Bing Local Creation
  • Yellow Pages Creation
  • 5 Additional Business Listings

On-Page Optimization

  • SEO Road Map
  • Blog Creation
  • Webpage Copywriting (1 page, 350 words/page)
  • Title Tag Optimization (5 titles)
  • Meta Description Optimization (5 meta descriptions)
  • Meta Keyword Optimization (5 meta keywords)
  • Domain Redirect Optimization
  • .xml Sitemap Optimization
  • Robots.txt Check
  • URL Rewrites (5 URL rewrites)
  • Broken Link Report

Rich Snippet Recommendations

  • Breadcrumbs

Local Schema Implementation

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
  • Map Schema
  • Product Information Schemas
  • Images and Logo Schemas

Initial Off-Page SEO

  • Magazine/News Placement (1 article)

On-Page Optimization (Google Tools Integration and  Testing)

  • Google Analytics (GA) Account Creation
  • Google Search Console (GSC) Account Creation
  • Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
  • Google Analytics Firing Test (up to 10 pages)
  • Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
  • Page Tags Definition and Testing (1 page tag per 2 events)

Other On-Page Optimization Strategies

  • Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
  • Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
  • Google Analytics Filtering (including referral filters and IP filters)
  • 301 Page Redirection (up to 25 pages)
  • 404 Error Correction (up to 25 pages)
  • Internal Linking (5 links per 10 pages)
  • Google Tools Integration Report

Off-Page SEO

  • Magazine/News Placement (1 article)
MONTHLY (STARTING MONTH 3): OFF-PAGE SEO, CITATION BUILDING AND RANK BUILDING
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client’s site to provide the most ranking boost.
For Local Packages, we also build month-on-month additional local citations to increase business information consistency and local search relevancy.
  • Blog Post Outreach (1 article)
  • Magazine/News Placement (1 article)
  • 2 Additional Local Citations
What is the difference between Organic SEO and Local SEO?
  • Organic SEO is location neutral.  It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience.  If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
  • Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.  This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.

2. How many geo locations does our Local SEO packages target?

  • Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5-mile radius.

3. What contributes to Local SEO?

  • On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.

4. How are citations important for Local SEO?

  • Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.

5. How do I place my business in the Google Map pack?

  • Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.
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