We have been busy doing a ton of Google Analytic’s reviews with our customers and reviewing some of the great data you can get from that tool. One of the interesting things to look at is the Bounce rates.
A bounce rate is the percentage of people that go to one page on your website and then leave shortly after.
If your website is getting traffic, but is not getting customer conversions or sales this is one of the key items to check. Google Analytics will show you exactly how much traffic your page is getting and how many people decided to Bounce on that page.
- Inside Google Analytics go to your All Website Data.
- Next on the left click on Behavior
- Then click on Site Content
- Lastly click on All Pages
This will show you the top 10 pages for your website traffic along with the bounce rates you are looking for.
Potential Reasons that a bounce happened:
- The ad or marketing that sent them to that web page did not match the visitors expectation.
- The offer or content on the page was not compelling or enticing enough to make the visitor take action.
- Your page had no clear “Call to action” for the visitor to logically do next.
- Your page was to “painful” to stay and read. Flashy Ads, walls of text or other bad usability issues.
- Your page maybe loading too slow or has a coding or script error.
- Your page SEO did not match with the visitors expectations.
Understanding and fixing those bounce rates will help turn your traffic into meaningful visits and sales for your customers so don’t neglect it!